Think about yourself as an entrepreneur. Imagine you have worked hard for years, and finally, you have ended up making the perfect product, which you think will sweep your target audience off their feet. What do you think is going to happen in this situation? Do you believe that things will go according to t your plan? Do you think your product will sell in the market no matter how perfect it is, even if your target audience doesn’t know about it?
Well, this does not even happen in the movies. Even in fictional films, the characters we see are working hard to promote their products. How can you even expect your products or services to become successful if your audience doesn’t know about them? See, you have to tell the world about what you have for them. It would be best if you let them know what your products can do for them. How your products can help in changing their lives and how they can help them in making their lives easier.
However, creating awareness is not the problem here. Everyone knows that they are supposed to tell the world about their products and their businesses. Everyone knows that they need to build up a solid and fruitful relationship with their target audiences. The problem arises when you must decide which tool or medium you will use to accomplish your tasks.
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Decreasing Consumer Attention Spans & How to Overcome this Problem
This is the digital age, also known as the information age. Now, everything is about staying informed. However, if you observe, people in society are being bombarded with information every second of every day. They switch on their T.V sets, and they are bombarded with information and ads. They try to browse online, they are flooded with online ads, and even if they want to watch videos on Youtube, there are ads right in the middle of the video. Not even mobile games are spared. You cannot even play a game on your cell phone without watching a few ads.
So, there is so much information being thrown at the consumers that they are just immune to all the information, which comes their way now. People do not care anymore. They do not pay attention to anything except what they are interested in and everything else. Their brands treat it all as noise. So, what do you need to do in a situation like this where people have decreasing attention spans.
Exceptional Benefits of Video Animation for Your Brands
The only way you can capture their attention is by creating content different from everything else they usually come across. Yes, you guessed right, it is animation.
The only possible way of capturing your target audience’s attention is by creating and using animated videos because people love them. People love them; google loves them; adults, children, and everyone you can think of loves these videos. Furthermore, it is easy because you can now make an animation video on android phones as well.
So, If you can create animated videos and want to use them for your marketing purposes, then this is the right thing to do. These benefits may change your mind if you’re still not convinced.
A Great Search Engine Optimization (SEO) Tool
When you say that google loves these videos, it doesn’t mean that google spends all night preparing a meal for them. It means that the algorithm of Google is designed in such a manner that it helps in bringing these videos to the top. Suppose you upload animated videos on your company website and anyone searches anything related to your company on google. In that case, your brand’s name and website are more likely to be ranked in the top few search results.
 Dwell Time Increases
People love watching animated videos, and watching these videos takes time. If you have animated videos on your site, people will spend more time there, which will increase dwell time. Higher dwell time means a higher rank in the google search results, resulting in higher online visibility.
Conveys Your Concepts
When you are creating animations, then you are not restricted by the laws of nature. The only thing that can limit you is your imagination. If you have any idea or a concept that you want to explain in a certain way that cannot be done through a live video, you can easily show it through an animated video.